Malnutrition is the #1 killer of kids. And the pandemic has made it even worse.
Globally, half of all child preventable deaths are attributed to malnutrition.
Source: The Lancet
Now there's a way for gamers and the gaming industry to do something about it.
We can literally save lives.
When food alone can no longer save a child, ready-to-use therapeutic food (RUTF) can. Made of peanut butter and evaporated milk, RUTF is energy-dense, micronutrient-enriched and easy for a malnourished child to digest. Each packet contains 500 calories and costs 25¢. It requires no preparation or refrigeration, enabling children to be treated at home. Three packets a day can bring a child back from the brink of death in a matter of weeks.
A typical treatment regime of RUTF consists of an average of three packets a day, every day, for about six weeks.
PHOTO CREDIT (From left to right): UNICEF/Mohammed Huwais, CARE/Jeremy Mines, UNICEF/Sebastian Rich.
A model built for impact
As a $200 billion-a-year global industry with 135 million gamers in the US alone, gaming can make a massive impact on a problem long thought to be too big and too complex to solve.
LifePack goes Live.
The first game to partner with LifePack is SpongeBob: Krusty Cook-Off, a free-to-play game that includes optional in-app purchases. Any in-app purchase labeled “LIFEPACK” funds the purchase and distribution of RUTF to at-risk children. To date 92k packs have been delivered.
Working together, our goal is to save the lives of one million children.
We are sending a message to the world that saving children’s lives is doable - and we are inspiring gamers, the gaming industry and others to make this global issue a priority.
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100% of funds raised through LifePack will go to partners working on the ground to get RUTF to kids in need. Our first partner is Action Against Hunger, who will be distributing RUTF to at-risk children in Eastern Africa.
A social impact company that builds out strategies, new funding models and campaigns that advance solutions for the world’s most pressing problems.
100% of funds raised through LifePack will go to partners working on the ground to get RUTF to kids in need. Our first partner is Action Against Hunger, who will be distributing RUTF to at-risk children in Eastern Africa.
LifePack is funded by ECF, a U.S. philanthropy that works to scale improved solutions to child malnutrition through research, policy analysis, capacity building and advocacy.
Thinkingbox is a global creative collective that designed and developed the LifePack game and website.
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